Sign.: T-31
     Handbook on tourism market segmentation : maximising marketing effectiveness. - Madrid ; Brussels : World Tourism Organization : European Travel Commission, 2007. - XV, 120 str. ; 30 cm
ISBN 978-92-844-1207-5(UNWTO); ISBN 978-92-990034-6-6(ETC).

KST: 31; KST: 361; KST: 111-2
* istraživanje tržišta * marketing u turizmu - općenito * udžbenici

* market research * marketing in tourism - general * textbooks

Inv. br.: k2008/052

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