Sign.: T-31
     Market research handbook / edited by Mario van Hamersveld, Cees de Bont. - 5th ed. - Chichester : John Wiley & Sons Ltd, 2007. - XXXVII, 627 str. ; 24 cm. - (ESOMAR world research publication)
ISBN 978-0-470-51768-0.

KST: 31; KST: 361; KST: 111-2
* istraživanje tržišta * marketing u turizmu - općenito * udžbenici

* market research * marketing in tourism - general * textbooks

1. van Hamersveld, Mario - - urednik
2. de Bont, Cees - - urednik


Inv. br.: k2008/051

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