Building a place brand: a case study of Surrey Hills / Outi Niininen ... [et al.].

KST: 4222; KST: 332-2; KST: 215; KST: 1024GB
* image i marka (brand) * turistička destinacija - razni aspekti * turizam i regionalni razvoj * Velika Britanija
* znanstveni članak
* place branding * destination branding * brand building process * local involvement * tourism stakeholders

* image and brand * tourism destination - diverse aspects * tourism and regional development * United Kingdom

1. Niininen, Outi
2. Hosany, Sameer
3. Ekinci, Yuksel
4. Airey, David


U: Tourism analysis : an interdisciplinary journal. Vol. 12 (2007), No. 5-6. - 371-385.

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