Pechlaner, Harald
      The Alps : challenges and potentials of a brand management / Harald Pechlaner, Frieda Raich, Anita Zehrer.

KST: 4222; KST: 81-2-3
* image i marka (brand) * planinski turizam
* znanstveni članak
* brand value * Alps * brand positioning * brand strategy

* image and brand * mountain tourism

1. Raich, Frieda
2. Zehrer, Anita


U: Tourism analysis : an interdisciplinary journal. Vol. 12 (2007), No. 5-6. - 359-369.

---