Yoo, Myongjee
      Value creation: the impact of strategic alliance on customer loyalty / Myonghee Yoo, Billy Bai.

KST: 4221-4; KST: 2221
* preferencije * hotelijerstvo
* znanstveni članak
* customer loyalty * hotel * strategic alliance * value creation

* preferences * hotel industry

1. Bai, Billy


U: Journal of quality assurance in hospitality & tourism. Vol. 8 (2007), No. 2. - 45-65.

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