Kim, Woo Gon
      Co-branding and brand loyalty / Woo Gon Kim, Soojin Lee, Hae Young Lee.

KST: 4222; KST: 4221-4
* image i marka (brand) * preferencije
* znanstveni članak
* co-branding * customer satisfaction * brand loyalty * restaurant industry

* image and brand * preferences

1. Lee, Soojin
2. Lee, Hae Young


U: Journal of quality assurance in hospitality & tourism. Vol. 8 (2007), No. 2. - 1-23.

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