Dev, Chekitan S.
      Carnival cruise Lines : charting a new brand course / Chekitan S. Dev.

KST: 2253-1; KST: 4222
* kružna putovanja * image i marka (brand)
* znanstveni članak
* carnival * cruise lines * brand environment * brand strategy

* cruising * image and brand

U: The Cornell Hotel and restaurant administration quarterly. Vol. 47 (2006), No. 3. - 301-308.

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