Kwortnik, Robert J.
      Carnival cruise Lines : burnishing the brand / Robert J. Kwortnik. - 2006.

KST: 2253-1; KST: 4222
* kružna putovanja * image i marka (brand)
* znanstveni članak
* branding * brand equity * marketing strategy * cruise industry * Carnival Cruise Lines

* cruising * image and brand

U: The Cornell Hotel and restaurant administration quarterly. Vol. 47 (2006), No. 3. - 286-300.

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