Karadag, Islam
      Comparing market-segment-profitability analysis with department-profitability analysis as hotel marketing-decision tools / Islam Karadag, Woo Gon Kim.

KST: 312; KST: 363-3; KST: 2221
* primjeri * marketing u turizmu - ostalo * hotelijerstvo
* znanstveni članak
* marketing decisions * accounting information * market-segment-profitability analysis * customer-profitability analysis * allocation of costs * indirect costs * activity-based costing

* examples * marketing in tourism - other * hotel industry

1. Kim, Woo Gon


U: The Cornell Hotel and restaurant administration quarterly. Vol. 47 (2006), No. 2. - 155-173.

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