Braun-LaTour, Kathryn A.
      Is that finger in my chili? : Using affective advertising for postcrisis brand repair / Kathryn A. Braun-LaTour, Michael S. LaTour, Elizabeth F. Loftus.

KST: 662-1; KST: 4222
* prospekti, brošure, leci * image i marka (brand)
* znanstveni članak
* reconstructive memory * Wendy's * crisis management * advertising for affect

* prospects, brochures, leaflets * image and brand

1. LaTour, Michael S.
2. Loftus, Elizabeth F.


U: The Cornell Hotel and restaurant administration quarterly. Vol. 47 (2006), No. 2. - 106-120.

---