Murphy, Laurie
      Linking travel motivation, tourist self-image and destination brand personality / Laurie Murphy, Pierre Benckendorff, Gianna Moscardo.

KST: 4221; KST: 4222; KST: 332-2
* motivacije * image i marka (brand) * turistička destinacija - razni aspekti
* znanstveni članak
* destination branding * brand personality * self congruity * motives * needs * satellite account for culture

* motivations * image and brand * tourism destination - diverse aspects

1. Benckendorff, Pierre
2. Moscardo, Gianna


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 22 (2007), No. 2. - 45-59.

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