Marketing to women: how to understand, reach, and increase your share of the world's largest market segment / Ingrid Y. Lin. - 2006.

KST: 361; KST: 437-2
* marketing u turizmu - općenito * žena u turizmu
* prikaz knjige

* marketing in tourism - general * gender in tourism

1. Barletta, Marti - - autor djela koje se prikazuje
2. Lin, Ingrid Y. - - autor prikaza


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 21 (2006), No. 2. - 139-143.

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