O'Neill, John W.
The debate regarding profitability: hotel unit and hotel brand revenue and profit relationships / John W. O'Neill, Anna S. Mattila.
KST: 2411-2; KST: 4222; KST: 2221
* rentabilnost ugostiteljskog poduzeća * image * hotelijerstvo
* znanstveni članak
* hotel * RevPAR * profit * brand
* profitability of catering enterprise * image * hotel industry
1. Mattila, Anna S.
U: Journal of travel & tourism marketing OTPIS 2021. Vol. 21 (2006), No. 2. - 131-135.