Kim, Kakyom
      Multi-destination segmentation based on push and pull motives: pleasure trips of students at a U.S. university / Kakyom Kim, Jeonghee Noh, Giri Jogaratnam. - 2006.

KST: 4221; KST: 31; KST: 81-3-1
* motivacije * istraživanje tržišta * dječji, omladinski i studentski turizam
* znanstveni članak
* push/pull motivation * university market * multi-destinations * student travel

* motivations * market research * youth tourism

1. Noh, Jeonghee
2. Jogaratnam, Giri


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 21 (2006), No. 2. - 19-32.

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