Tsaur, Sheng-Hshiung
      The visitors behavioral consequences of experiential marketing: an empirical study on Taipei Zoo / Sheng-Hshiung Tsaur, Yi-Ti Chiu, Chih-Hung Wang.

KST: 523-4; KST: 3223-1-1; KST: 1043
* zoološki vrtovi i akvariji, fauna * ponašanje i iskustvo potrošača * Istočna Azija i Pacifik
* znanstveni članak
* experiential marketing * emotion * satisfaction * behavioral intention * visitor

* zoos and aquaria, fauna * consumer behaviour and experience * East Asia and the Pacific

1. Chiu, Yi-Ti
2. Wang, Chih-Hung


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 21 (2006), No. 1. - 47-64.

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