Nanda, Dipti
Exploring family roles in purchasing decisions during vacation planning: review and discussions for future research / Dipti Nanda, Clark Hu, Billy Bai.
KST: 4221-2; KST: 3223-1-1
* odluke * ponašanje i iskustvo potrošača
* znanstveni članak
* children's influence * consumer behavior * decision-making * family roles * travel purchase * vacation planning
* decisions * consumer behaviour and experience
1. Hu, Clark
2. Bai, Billy
U: Journal of travel & tourism marketing OTPIS 2021. Vol. 20 (2006), No. 3-4. - 107-125.