Peterson, Mark
Gauging an industry standard of attitudinal loyalty for vacation lodging in the USA / Mark Peterson, Deepa S. Iyer.
* znanstveni članak
* loyalty * vacation lodging * index * industry standard * benchmark
1. Iyer, Deepa S.
U: Journal of vacation marketing : an international journal. Vol. 12 (2006), No. 2. - 107-118.