Sign.: T-92
     Marketing efficiency in tourism : coping with volatile demand / edited by Peter Keller, Thomas Bieger. - Berlin : Erich Schmidt Verlag GmbH & Co., 2006. - VII, 262 str ; 24 cm. - (International tourism research and concepts / AIEST ; vol. 1)
ISBN 978 3 503 09724 1
ISSN 1862-9946.

KST: 361; KST: 92
* marketing u turizmu - općenito * skupovi, zbornici

* marketing in tourism - general * gatherings, proceedings

1. Keller, Peter - - urednik
2. Bieger, Thomas - - urednik


Inv. br.: k2007/094; k2008/092

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