Shields, Peggy O.
      State-funded tourism marketing: the effectiveness of state travel guides for the college market / Peggy O. Shields.

KST: 623; KST: 662
* državni i para-državni turistički organizmi * turistička promocija i informiranje - vrste i instrumenti
* znanstveni članak
* travel guides * state advertising * tourism promotions * college travelers

* state and quasi-state tourist bodies (and organs) * tourism publicity and information - forms and instruments

U: Journal of travel & tourism marketing OTPIS 2021. Vol. 20 (2006), No. 2. - 31-49.

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