Kulendran, Nada
Measuring the economic impact of Australian tourism marketing expenditure / Nada Kulendran, Sarath Divisekera.
KST: 363-3; KST: 106
* marketing u turizmu - ostalo * Australija i Oceanija
* znanstveni članak
* tourism demand modelling * marketing expenditure * marketing expenditure elasticity estimates * cost-effectiveness analysis
* marketing in tourism - other * Australia and Oceania
1. Divisekera, Sarath
U: Tourism economics : the business and finance of tourism and recreation. Vol. 13 (2007), No. 2. - 261-274.