Rajagopal
      Leisure shopping behavior and recreational retailing: a symbiotic analysis of marketplace strategy and consumer response / Rajagopal.

KST: 3223-1-1; KST: 2261
* ponašanje i iskustvo potrošača * unutarnja trgovina
* znanstveni članak
* recreational retailing * shopping behavior * store loyalty * customer value * production attractiveness * brand variability

* consumer behaviour and experience * internal trade

U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 15 (2006), No. 2. - 5-31.

---