Yüksel, Atila
      Postcards as affective image makers: an idle agent in destination marketing / Atila Yüksel, Olcay Akgül.

KST: 333-3; KST: 4222; KST: 363-2
* razglednice, marke, pečati, fotografije * image * marketing destinacija
* znanstveni članak
* affective image * image formation * destination choice * postcards * emotions

* postcards, stamps, photographs * image * destination marketing

1. Akgül, Olcay


U: Tourism management : research - policies - practice. Vol. 28 (2007), No. 3. - 714-725.

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