Konečnik, Maja
      Customer-based brand equity for a destination / Maja Konecnik, William C. Gartner. - 2007.

KST: 4222; KST: 332
* image * turistička destinacija
* znanstveni članak
* brand * destination * image * awareness * loyalty

* image * tourist resorts

1. Gartner, William C.


U: Annals of Tourism Research : a Social Sciences Journal. Vol. 34 (2007), No. 2. - 400-421.

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