Loda, Marsha D.
      Advertising and publicity: suggested new applications for tourism marketers / Marsha D. Loda, William Norman, Kenneth F. Backman.

KST: 662-1
* prospekti, brošure, leci
* znanstveni članak
* communication * advertising * publicity * perceived credibility

* prospects, brochures, leaflets

1. Norman, William
2. Backman, Kenneth F.


U: Journal of travel research. Vol. 45 (2006/07), No. 3. - 259-265.

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