Bristow, Dennis N.
      An investigation of the customer orientation of professional sports organizations: development of the sports fan orintation scale (SFOS) / Dennis N. Bristow, Kenneth C. Schneider.

KST: 434-1; KST: 363-3
* sport * marketing u turizmu - ostalo
* znanstveni članak
* customer orientation * sports fan orientation * professional sports * marketing concept

* sports * marketing in tourism - other

1. Schneider, Kenneth C.


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 15 (2006), No. 1. - 27-44.

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