Geissler, Gary L.
      Understanding the role of service convenience in art museum marketing: an exploratory study / Gary L. Geissler, Conway T. Rucks, Steve W. Edison.

KST: 523-3; KST: 363-3
* muzeji i galerije * marketing u turizmu - ostalo
* znanstveni članak
* leisure * service convenience * marketing concept * art museum marketing

* museums and galleries * marketing in tourism - other

1. Rucks, Conway T.
2. Edison, Steve W.


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 14 (2006), No. 4. - 69-87.

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