Sign.: 4, M
Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 15 (2006), No. 1
Inv. br.: č2007/002-1
An evaluation of how market segmentation approaches aid destination marketing
, 5-26.
An investigation of the customer orientation of professional sports organizations: development of the sports fan orintation scale (SFOS)
, 27-44.
An exploratory study of sales managers' activities in lodging properties
, 45-63.
A study of female travelers' needs trajectory and family cycle
, 65-88.
Target marketing at an NFL training camp: the role of proximity
, 89-100.
Consumers' perceptions of fairness and the resultant effect on customer satisfaction
, 101-121.