Hsieh, An-Tien
      The different response to hotels' endorsement advertising by Taiwanese and American tourists / An-Tien Hsieh, Janet Chang.

KST: 663-1; KST: 2221; KST: 1043; KST: 1051
* kontrola učinkovitosti promocije * hotelijerstvo * Istočna Azija i Pacifik * Sjeverna Amerika
* znanstveni članak
* endorser * international tourist hotels * national cultures

* tourism efficacity control * hotel industry * East Asia and the Pacific * North America

1. Chang, Janet


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 19 (2005), No. 4. - 41-54.

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