Beldona, Srikanth
      Trade-off analysis of perceived customer value: the case of a travel vacation club / Srikanth Beldona, Siu-Ian So, alastair Morrison.

KST: 2234-4; KST: 4221-1
* posebni dopunski kapaciteti * percepcije
* znanstveni članak
* perceived customer value * relationship marketing * travel clubs

* specific complementary facilities * perceptions

1. So, Siu-Ian
2. Morrison, Alastair


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 14 (2006), No. 3. - 65-80.

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