Widmann, Fabian
      AIEST 2006 - report on workshop 2: Dealing with volatile demand in tourism - how can marketing become more efficient and effective? / Fabian Widmann

KST: 363; KST: 321
* marketing u turizmu - posebna pitanja * turistička potražnja - općenito i značajke
* stručni članak

* marketing in tourism - specific issues * tourist demand - general and characteristics

U: Tourism review = Revue de tourisme = Zeitschrift für Fremdenverkehr. Vol. 61 (2006), No. 3. - 33-34.
Vol. 61 (2006), No.  3