Wang, Youcheng
      Examining the nature and dynamics of at-destination recommendations: the local experts' perspective / Youcheng Wang, Denver Severt, Paul Rompf. - 2005.

KST: 663-1; KST: 363-2
* kontrola učinkovitosti promocije * marketing destinacija
* znanstveni članak
* at-destination referral/recommendations * tourism makreting * destination marketing * word-of-mouth * referrer motivations

* tourism efficacity control * destination marketing

1. Severt, Denver
2. Rompf, Paul


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 13 (2005), No. 3-4. - 139-160.

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