The role of brand affiliation in hotel market value, 210-223.
Safeguarding your customers : the guest's view of hotel security, 224-244.
Revisiting plog's model of allocentricity and psychocentricity ... One more time, 245-253.
"One mo', once" : a commentary on the Litvin paper on the plog psychographic system, 254-259.
Group revenue management : a model for evaluating group profitability, 260-271.
The importance of information asymmetry in customers' booking decisions : a cautionary tale from the Internet, 272-285.
Carnival cruise Lines : burnishing the brand, 286-300.
Carnival cruise Lines : charting a new brand course, 301-308.