Levy, Stuart E.
Visitor communities / Stuart E. Levy, Derek N. Hassay.
KST: 4221; KST: 4222
* motivacije * image
* znanstveni članak
* brand community * leisure travel * loyalty * motivation * relationship marketing * social interaction * visitor community
* motivations * image
1. Hassay, Derek N.
U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 12 (2005), No. 4. - 57-72.