Alkier Radnić, Romina
      Strategic marketing planning in the function of the tourism development of the destination / Romina Alkier Radnić.

UDK: 338.486:658.8(497.5-Opatija)

KST: 363-1; KST: 3321
* marketinški planovi * turistička destinacija - općenito
* znanstveni članak
* destination tourism development * destination tourist product * planning of marketing activities * Opatija Riviera tourism * destination deliberation of tourism

* marketing plans * tourism destination - general

U: Tourism and hospitality industry : new trends in tourism and hospitality management : congress proceedings vol. 1 : 17th Biennial International Congress, April 14-16 2004, Opatija / [editor Zoran Ivanović]. - Opatija : Faculty of Tourism and Hospitality Management, 2004. - ISBN 953-6198-45-2. - 557-568.

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