Kim, Dae-Young
      Modeling tourism advertising effectiveness / Dae-Young Kim, Yeong.Hyeon Hwang, Daniel R. Fesenmaier. - 2005.

KST: 663-1
* kontrola učinkovitosti promocije
* znanstveni članak
* tourism advertising * conversion studies * channel effectiveness

* tourism efficacity control

1. Hwang, Yeong-Hyeon
2. Fesenmaier, Daniel R.


U: Journal of travel research. Vol. 44 (2005/06), No. 1. - 42-49.

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