Loda, Marsha D.
      How potential tourists react to mass media marketing: advertising versus publicity / Marsha D. Loda, William Norman, Kenneth Backman.

KST: 662-1; KST: 363-2; KST: 4221-2
* prospekti, brošure, leci * marketing destinacija * odluke
* znanstveni članak
* advertising * publicity * tourism marketing * destination selection

* prospects, brochures, leaflets * destination marketing * decisions

1. Norman, William C.
2. Backman, Kenneth F.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 18 (2005), No. 3. - 63-70.

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