Enz, Cathy A.
      Multibranding strategy : the case of Yum! Brands / Cathy A. Enz.

KST: 4222
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* znanstveni članak
* Yum! Brands * quick-service restaurants * cobranding

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U: The Cornell Hotel and restaurant administration quarterly. Vol. 46 (2005), No. 1. - 85-91.

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