Morais, Duarte B.
      Building loyal relationships between customers and providers: a focus on resource investments / Duarte B. Morais, Michael J. Dorsch, Sheila J. Backman. - 2005.

KST: 3223-1-1
* ponašanje potrošača
* znanstveni članak
* customer loyalty * resource investments

* consumer behaviour

1. Dorsch, Michael J.
2. Backman, Sheila J.


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 18 (2005), No. 1. - 49-57.

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