Choi, Soojin
      Website effectiveness for bricks and mortar travel retailers / Soojin Choi, Alastair M. Morrison.

KST: 2423-2; KST: 73
* turističke agencije - detaljisti * informatika i turizam
* znanstveni članak
* retail travel agencies * website performance * modified balanced scorecard approach * brick-and-mortar-travel retailers (BMTR)

* travel agents - retailers * tourism and informatics

1. Morrison, Alastair M.


U: Anatolia : an international journal of tourism and hospitality research. Vol. 16 (2005), No. 1. - 63-78.

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