Lucas, Anthony F.
      Estimating the impact of match-play promotional offers on the blackjack business volume of a Las Vegas hotel casino / Anthony F. Lucas.

KST: 2294; KST: 1051
* igračnice * Sjeverna Amerika
* znanstveni članak
* coupon effectiveness * casino marketing * casino management * casino operations * BOGO * extra-product offers

* casinos, gambling * North America

U: Journal of travel & tourism marketing OTPIS 2021. Vol. 17 (2004), No. 4. - 23-33.

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