Oh, Haemoon
      Moderating effects of travel purpose and past experience on the relationship between product performance and lodging repurchase / Haemoon Oh, Miyoung Jeong. - 2004.

KST: 4221-2; KST: 3223-1-1
* odluke * ponašanje potrošača
* znanstveni članak
* travel purpose * performance * repurchase * lodging * past experience * moderation

* decisions * consumer behaviour

1. Jeong, Miyoung


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 11 (2004), No. 2-3. - 139-158.
Vol. 11 (2004), No. 2-3