Oh, Haemoon
Moderating effects of travel purpose and past experience on the relationship between product performance and lodging repurchase / Haemoon Oh, Miyoung Jeong. - 2004.
KST: 4221-2; KST: 3223-1-1
* odluke * ponašanje potrošača
* znanstveni članak
* travel purpose * performance * repurchase * lodging * past experience * moderation
* decisions * consumer behaviour
1. Jeong, Miyoung
U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 11 (2004), No. 2-3. - 139-158.