Dotson, Michael J.
      The impact of promotions on hotel decision choice: a demographic study / Michael J. Dotson, J. Dana Clark.

KST: 4221-2; KST: 663-1; KST: 31
* odluke * kontrola učinkovitosti promocije * istraživanje tržišta
* znanstveni članak
* segmentation * hotel promotion * factor analysis

* decisions * tourism efficacity control * market research

1. Clark, J. Dana


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 11 (2004), No. 2-3. - 81-95.

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