Danziger, Shai
Investigating pricing decisions in the hospitality industry using the behavioral process method / Shai Danziger, Aviad Israeli, Michal Bekerman.
KST: 3223-1-1; KST: 4221-2
* ponašanje potrošača * odluke
* znanstveni članak
* behavioral process method * pricing * strategic assets * hospitality
* consumer behaviour * decisions
1. Israeli, Aviad
2. Bekerman, Michal
U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 11 (2004), No. 2-3. - 5-29.