Upchurch, Randall S.
      Applying the hierarchical cluster analysis procedure upon the process of yield management - a comparative study / Randall S. Upchurch, Taylor Ellis, Junwon Seo.

KST: 31; KST: 2411
* istraživanje tržišta * ekonomika ugostiteljskog poduzeća, financije
* znanstveni članak
* yield management * revenue enhancement * revenue management * hierarchical cluster * mid-sized lodging properties

* market research * economics of catering enterprise, finances

1. Ellis, Taylor
2. Seo, Junwon


U: Journal of travel & tourism marketing OTPIS 2021. Vol. 16 (2004), No. 4. - 47-58.

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