Louvieris, Panos
      Avoiding buyer behavior myopia in hotel ecommerce / Panos Louvieris, John Driver. - 2004.

KST: 3223-1-1; KST: 31
* ponašanje potrošača * istraživanje tržišta
* znanstveni članak
* buyer behaviour * dialogue * eCommerce * intellectual capital * segmentation * standards

* consumer behaviour * market research

1. Driver, John


U: Journal of hospitality & leisure marketing : the international forum for research, theory & practice. Vol. 11 (2004), No. 1. - 65-84.

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