Developing innovative public relations strategies: using Grunig's nested segmentation model and Yankelovich's generational influences model to distinguish pleasure traveler publics, 5-29.
Effects of brand, price, and risk on customers' value perceptions and behavioral intentions in the restaurant industry, 31-49.
Towards the development of a lodging service recovery strategy, 51-64.
Avoiding buyer behavior myopia in hotel ecommerce, 65-84.
An argument for providing authenticity and familiarity in tourism destinations, 85-109.