Kim, Woo Gon
      Impact of guest reward programs on the firms' performance / Woo Gon Kim, Su Youn Kim, Jerrold K. Leong.

KST: 81-14-2
* incentive aranžmani
* znanstveni članak
* reward programs * customer loyalty * frequent flyer * firms' performance

* incentives

1. Kim, Su Youn
2. Leong, Jerrold K.


U: Journal of quality assurance in hospitality & tourism. Vol. 4 (2003), No. 1-2. - 87-109.

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