Verma, Rohit
      The art and science of customer-choice modeling : reflections, advances, and managerial implications / Rohit Verma, Gerhard Plaschka.

KST: 31; KST: 2417
* istraživanje tržišta * planovi razvoja ugostiteljskog poduzeća, controlling
* znanstveni članak

* market research * development plans of catering enterprise, controlling

1. Plaschka, Gerhard


U: The Cornell Hotel and restaurant administration quarterly. Vol. 44 (2003), No. 5-6. - 156-165.

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