Nefat, Ariana
      Marketing strategy in overall business strategy in Croatian tourism and hospitality firms / Ariana Nefat, Jasna Horvat.

UDK: 338.487:659.1:061.5(497.5)

KST: 363-1
* marketinški planovi
* znanstveni članak * original scientific paper
* marketing strategy * business strategy * Miles and Snow * tourism and hospitality firms * Croatia

* marketing plans

1. Horvat, Jasna


U: Tourism : an international interdisciplinary journal. Vol. 51 (2003), No. 3. - 259-271.

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