Wong, Kevin K. F.
      Predicting hotel choice decision and segmenting hotel consumers : a comparative assessment of a recent consumer based approach / Kevin K.F. Wong, Lam Chi-yung, Sunny.

KST: 3223-1-1; KST: 4221-2
* ponašanje potrošača * odluke
* znanstveni članak
* hotel attributes * conjoint model * consumer choice behavior * benefit segmentation * preference structure

* consumer behaviour * decisions

1. Chi-yung, Lam (Sunny)


U: International conference on service management : proceedings. - Angers : Presses de l'Universite d'Angers, 2001. - ISBN 2-903075-87-5. - str. 469-480.

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